Honor Our Veterans
Make It Count
Give back and make a difference. Join our mission to honor their sacrifice and support veterans in need.
The cost of freedom is real. So is your impact.
Dear Friends of the Make It Count Foundation,
Something remarkable has happened in our community. One that you are and will continue to be an indelible, incredible part of.
Over the years, thousands of you have laced up your shoes, lined the course, cheered on strangers, and showed up. Not just for a race, but for a reason. You showed up for Spencer. For our veterans. For each other. And in doing so, you helped build something that no single event could ever fully contain.
It is with bittersweet, but grateful hearts that we share the Spencer C. Duncan Make It Count Foundation will be sunsetting the annual 5K run. Health, family, and the deactivation of the Army Reserve unit at New Century have brought us to this crossroads — and we feel it is time to pursue new avenues that allow us to continue serving at the level our veterans deserve.
But please know with absolute clarity: this is not an ending. Our foundation stands. Our mission stands. Spencer’s legacy stands.
What you have helped build in the Kansas City area and beyond is real. Veterans have received support they would not otherwise have had. Families have found resources in their hardest moments. A community has learned, together, what it means to truly make it count.
We are stepping into a new chapter — creative, hopeful, and still rooted in the same love that started all of this. We hope you will stay close, stay curious, and stay with us.
More updates to follow soon. Until then…
With deep gratitude,
Dale and Megan Duncan
Spencer C. Duncan Make It Count Foundation
Why We Make it Count
Spencer C. Duncan made his life count.
He died serving the country he loved.
“Have a great day. Make it count.” These works were part of the morning ritual in Spencer’s home as his dad Dale headed out the door to work. His desire for his sons to do their best and to make a difference in the world ran so deeply that on more than one occasion as he was leaving extra early, and in a quiet voice so he didn’t wake up anyone, Dale’s strong but quiet voice would say, “goodbye, family – make it count.”
Years later, just weeks before August 6, 2011, we had another conversation with Spencer. As Dale told him goodbye, Spencer replied, “I know, Dad. Make it count.” Spencer lived out those words in the most heroic and profound way, shortly after.
To “make it count” is more than just a steady reminder — it’s a way of living. It means using our gifts not just for ourselves, but to help others. It means striving for our best, even when it would be easier to settle for less. It’s about seeing beyond our own lives and understanding the impact we can have on others.
Megan Duncan (Spencer’s Mom)
How You Can Make It Count
Find Your Way To Give
Participate
Stay tuned
Who We Help
In memory of Spencer, we would like to honor the brave men and women who have given and who continue to give of themselves to ensure freedom for the people of the United States. The Spencer C. Duncan Make It Count Foundation is dedicated to supporting organizations, communities, and individuals who choose to make a difference in the lives of veterans. Please join alongside us.
Ready to Make It Count?
Donate Now – Honor the legacy of Spencer C. Duncan by supporting the Make It Count Foundation.
Your donation helps provide opportunities and resources for veterans and their families.
Every contribution makes a lasting impact—give today!
Sponsor – Become a valued sponsor and see the direct impact of your generosity.
Your support helps fund vital programs and initiatives for veterans.
Partner with us and make a difference!
